Rapid Finance (Rapid Financial Services)
Merchant cash advance of $5,000 to $500,000 from a direct funder since 2005. Factor 1.09 to 1.20 (~23% to 50% APR, third-party), no published credit minimum, funds in hours to days.
Rates & Cost
What the financing costs, normalized so lenders can be compared.
Repayment Terms
How and how fast you pay it back, and how flexible it is.
Eligibility & Access
Who qualifies and what you have to put on the line.
Speed & Service
How fast you get funded and how the lender treats you.
Company Verification
Who actually stands behind the lender: legal entity, registration, and how long the business and its website have existed. Checked against public registries.
Best for: Businesses with steady card sales or receivables that need $5,000 to $500,000 within days, have imperfect credit, and value a lender with a 20-year track record.
Not for: Owners who want to see a price before applying, plan to pay off early for big savings, or qualify for a bank line or SBA loan, which will usually cost far less.
Lender List verdict: Rapid Finance is an established direct funder with fast decisions and a wide product menu, so it is a reasonable first call for a merchant cash advance. The catch is cost: it publishes no factor rate, and a 1.20 factor repaid over 9 months works out to roughly 50% APR.
Rapid Finance at a glance
Rapid Finance reviews in brief: a Bethesda, Maryland funder that advances $5,000 to $500,000 against future sales.
| Rapid Finance | |
|---|---|
| Lender type | Direct funder (MCA, term loans, lines of credit); arranges SBA, asset-based and real estate loans through an affiliate |
| Founded | 2005 (as RapidAdvance; renamed 2019) |
| HQ | Bethesda, MD |
| Parent/owner | Rockbridge Growth Equity (Rock Family of Companies) |
| Products | Merchant cash advance, term loans, lines of credit, bridge, SBA, factoring, asset-based, real estate |
| Amounts | MCA $5,000 to $500,000; term loans up to $1 million |
| Cost (headline) | Factor rate not published; 1.09 to 1.20 typical per Merchant Maverick |
| Term | MCA 3 to 18 months (estimated) |
| Funding speed | Within hours of approval to a few days |
| Status | Active (2026-10-27); $3 billion+ funded |
What is Rapid Finance?
Rapid Finance is a direct small-business funder that has provided more than $3 billion since starting in 2005 as RapidAdvance. Renamed in 2019, it has been owned since 2013 by Rockbridge Growth Equity, part of Dan Gilbert's Rock Family of Companies.
Its own entities fund cash advances, term loans and credit lines. A sister company, Commercial Servicing Company, LLC, arranges SBA, asset-based and real estate loans, so for those you are matched rather than funded directly.
How the Rapid Finance merchant cash advance works
A Rapid Finance merchant cash advance pays you $5,000 to $500,000 up front in exchange for a fixed slice of your future card sales or other receivables. There is no fixed due date; Rapid Finance estimates payoff at 3 to 18 months.
- Repayment: Automatic debits taken as a percentage of card sales or receivables; Merchant Maverick reports the holdback is collected each business day.
- Speed: Within hours of approval to a few days.
- Paperwork: A valid ID plus three months of bank and card-processing statements.
Rapid Finance rates and fees: what it really costs
Rapid Finance does not publish a factor rate; Merchant Maverick reports typical factor rates of 1.09 to 1.20, which is roughly 23% to 50% APR on a 9-month advance.
- Factor rate: quoted after you apply (Merchant Maverick: 1.09 to 1.20 before other fees)
- Holdback: a percentage of sales, not published
- Origination fee: 0% to 2.5% per Merchant Maverick (United Capital Source says core products carry none)
- Lien: a UCC-1 blanket lien on most deals, per Merchant Maverick
- Early payoff: prepayment penalty not published by the lender; Merchant Maverick reports 20% off fees on request if repaid within 120 days
- Other fees: Rapid Finance says fees may be deducted from the advance; admin and ACH fees are not published
Worked example: a $50,000 advance at a 1.20 factor means $60,000 to repay. Spread over about 9 months of business days (189 debits), that is about $317 a day and roughly 50% APR. At the low 1.09 factor you would repay $54,500, about $288 a day, or roughly 23% APR. Add a 2.5% origination fee ($1,250) to the 1.20 deal and the APR climbs to about 57%. Clear it within 120 days and, if the 20% discount covers the full factor charge, you repay $58,000.
Rapid Finance requirements
Rapid Finance publishes no credit, revenue or time-in-business minimum for its cash advance; you need card sales or receivables.
| Requirement | Rapid Finance minimum |
|---|---|
| Personal credit score | Not published (United Capital Source: mid-500s) |
| Time in business | Not published (United Capital Source: about 3 months for some advances) |
| Annual revenue | Lender does not publish |
| Bank account / integrations | Business bank account |
| Credit check | Soft pull to pre-approve, hard pull in underwriting (Merchant Maverick) |
| Collateral / guarantee | UCC-1 blanket lien on most deals (Merchant Maverick); personal guarantee not published |
Revenue, receivables and business credit weigh alongside personal credit.
Merchant cash advance rules that protect you
Rapid Financial Services, LLC appears on Virginia's register of sales-based financing providers (June 2024 list), which brings state-required cost disclosures on Virginia offers up to $500,000. Ten states, including California, New York, Florida, Texas and Utah, require commercial financing disclosures, so ask for the finance charge and estimated APR in writing. Its stance on confessions of judgment, stacking and reconciliation is unpublished; ask before signing.
Pros and cons
Rapid Finance is fast and long-established, but its price is unpublished.
Pros
- In business since 2005, with $3 billion+ funded
- Approval in hours and funding within days
- Third-party reports say mid-500s credit may qualify
- 4.5/5 on Trustpilot from 2,298 reviews
Cons
- No published factor rate, holdback or fee schedule
- Daily debits rather than weekly
- Blanket UCC lien on most deals
- BBB customer reviews average 1.33/5 (12 reviews)
Rapid Finance vs. OnDeck vs. National Funding
Rapid Finance advances up to $500,000, matching National Funding and topping OnDeck's $400,000 term loan.
| Rapid Finance | OnDeck | National Funding | |
|---|---|---|---|
| Max amount | $500,000 MCA; $1 million term loan | $400,000 term loan (select customers); $200,000 line | $500,000 working capital |
| Pricing | Not published (Merchant Maverick: 1.09 to 1.20 factor) | Average APR 53.2% (term) and 59.8% (line), H1 2026 | Not disclosed (Bankrate: factor from 1.1) |
| Min FICO | Not published | 625 | No minimum stated; most customers 600+ |
| Min time in business | Not published | 1 year | Not stated (NerdWallet: 24 months) |
| Min annual revenue | Not published | $100K | Not stated (Bankrate: $250,000) |
| Repayment | Daily % of sales, 3 to 18 months | Daily, weekly or monthly ACH | Daily or weekly ACH, 4 to 24 months |
| Early payoff | 20% fee discount on request within 120 days | May still owe part of unpaid interest | May offer early payoff discounts |
OnDeck and National Funding figures are from their own sites, checked 2026-10-26; figures in parentheses are third-party.
Choose Rapid Finance for card-heavy sales and fair credit. Choose OnDeck with a 625+ score. Choose National Funding for fixed weekly payments.
Rapid Finance alternatives on Lender List
The closest Rapid Finance alternatives are Forward Financing, Revenued and OnDeck.
- Forward Financing — revenue-based advances of $5,000 to $500,000
- Revenued — a sales-based card and advance product
- OnDeck — term loans and lines with a published average APR
- National Funding — working capital up to $500,000
- Browse all merchant cash advance providers on Lender List
Frequently asked questions about Rapid Finance
Rapid Finance is a legitimate direct funder that has advanced over $3 billion since 2005.
Is Rapid Finance Legit? Yes. Rapid Finance has operated since 2005, holds California lender licenses, and is on Virginia's sales-based financing provider register. It carries a BBB A+ rating (accredited since 2010) with three complaints in three years, and 4.5/5 on Trustpilot from 2,298 reviews, though BBB customer reviews average 1.33/5.
How Much Does a Rapid Finance Loan Cost? Rapid Finance quotes price only after you apply. At Merchant Maverick's reported 1.09 to 1.20 factor rates, a $50,000 advance repaid over 9 months costs $4,500 to $10,000, roughly 23% to 50% APR, plus any origination fee of up to 2.5%.
How Does Rapid Finance Compare With Bank Financing on Cost? A Rapid Finance cash advance at Merchant Maverick's reported 1.09 to 1.20 factor rates works out to roughly 23% to 50% APR over 9 months. SBA 7(a) loans from banks are capped at a base rate plus 3% to 6.5% (variable), depending on loan size, so a bank or SBA loan usually costs far less if you qualify. Rapid Finance wins on speed and looser credit, not price.
Is Rapid Finance the Same Company as RapidAdvance? Yes. Rapid Finance began in 2005 as RapidAdvance and took its current name in 2019, saying the word "advance" no longer fit a product range that had grown to term loans, factoring and equipment leasing. It is the same Bethesda, Maryland company, which also appears as Rapid Financial Services, LLC.
What Are Rapid Finance's Requirements? Rapid Finance publishes no credit, revenue or time-in-business minimums for its cash advance. You need card sales or receivables and three months of bank and processing statements; United Capital Source says mid-500s credit and about three months in business can qualify.
Has Rapid Finance Been Sued? No lawsuit or regulatory action against Rapid Finance turned up in our October 2026 search. Results for "Rapid" lawsuits involved unrelated companies such as Rapid Ruling, which New York's attorney general sued in June 2026. Its BBB file lists three complaints in three years.
Is Rapid Finance a Direct Lender or a Broker? Both, by product. Rapid Finance funds its own cash advances, term loans and lines of credit, and is registered in Virginia as a sales-based financing provider rather than a broker. A sister company, Commercial Servicing Company, arranges SBA, asset-based, real estate and card products.
What Happens If My Sales Drop? Your payments are a percentage of sales, so they should shrink when sales fall, and the total owed stays the same while repayment takes longer. Rapid Finance publishes no reconciliation process, so ask in writing how to request an adjusted payment.
Does Rapid Finance Offer Personal Loans? No. Rapid Finance lists only business financing, from cash advances and term loans to SBA, factoring and real estate loans. Lenders with similar names that advertise personal loans are unrelated companies, so check that any offer comes from the Bethesda, Maryland firm before sharing documents.
Last verified 2026-10-27. Pricing and terms are provider-stated or third-party-reported and vary by offer; confirm with the lender before applying.
Best for: Businesses with steady card sales or receivables that need $5,000 to $500,000 within days, have imperfect credit, and value a lender with a 20-year track record.
Not for: Owners who want to see a price before applying, plan to pay off early for big savings, or qualify for a bank line or SBA loan, which will usually cost far less.
Lender List verdict: Rapid Finance is an established direct funder with fast decisions and a wide product menu, so it is a reasonable first call for a merchant cash advance. The catch is cost: it publishes no factor rate, and a 1.20 factor repaid over 9 months works out to roughly 50% APR.
Rapid Finance at a glance
Rapid Finance reviews in brief: a Bethesda, Maryland funder that advances $5,000 to $500,000 against future sales.
| Rapid Finance | |
|---|---|
| Lender type | Direct funder (MCA, term loans, lines of credit); arranges SBA, asset-based and real estate loans through an affiliate |
| Founded | 2005 (as RapidAdvance; renamed 2019) |
| HQ | Bethesda, MD |
| Parent/owner | Rockbridge Growth Equity (Rock Family of Companies) |
| Products | Merchant cash advance, term loans, lines of credit, bridge, SBA, factoring, asset-based, real estate |
| Amounts | MCA $5,000 to $500,000; term loans up to $1 million |
| Cost (headline) | Factor rate not published; 1.09 to 1.20 typical per Merchant Maverick |
| Term | MCA 3 to 18 months (estimated) |
| Funding speed | Within hours of approval to a few days |
| Status | Active (2026-10-27); $3 billion+ funded |
What is Rapid Finance?
Rapid Finance is a direct small-business funder that has provided more than $3 billion since starting in 2005 as RapidAdvance. Renamed in 2019, it has been owned since 2013 by Rockbridge Growth Equity, part of Dan Gilbert's Rock Family of Companies.
Its own entities fund cash advances, term loans and credit lines. A sister company, Commercial Servicing Company, LLC, arranges SBA, asset-based and real estate loans, so for those you are matched rather than funded directly.
How the Rapid Finance merchant cash advance works
A Rapid Finance merchant cash advance pays you $5,000 to $500,000 up front in exchange for a fixed slice of your future card sales or other receivables. There is no fixed due date; Rapid Finance estimates payoff at 3 to 18 months.
- Repayment: Automatic debits taken as a percentage of card sales or receivables; Merchant Maverick reports the holdback is collected each business day.
- Speed: Within hours of approval to a few days.
- Paperwork: A valid ID plus three months of bank and card-processing statements.
Rapid Finance rates and fees: what it really costs
Rapid Finance does not publish a factor rate; Merchant Maverick reports typical factor rates of 1.09 to 1.20, which is roughly 23% to 50% APR on a 9-month advance.
- Factor rate: quoted after you apply (Merchant Maverick: 1.09 to 1.20 before other fees)
- Holdback: a percentage of sales, not published
- Origination fee: 0% to 2.5% per Merchant Maverick (United Capital Source says core products carry none)
- Lien: a UCC-1 blanket lien on most deals, per Merchant Maverick
- Early payoff: prepayment penalty not published by the lender; Merchant Maverick reports 20% off fees on request if repaid within 120 days
- Other fees: Rapid Finance says fees may be deducted from the advance; admin and ACH fees are not published
Worked example: a $50,000 advance at a 1.20 factor means $60,000 to repay. Spread over about 9 months of business days (189 debits), that is about $317 a day and roughly 50% APR. At the low 1.09 factor you would repay $54,500, about $288 a day, or roughly 23% APR. Add a 2.5% origination fee ($1,250) to the 1.20 deal and the APR climbs to about 57%. Clear it within 120 days and, if the 20% discount covers the full factor charge, you repay $58,000.
Rapid Finance requirements
Rapid Finance publishes no credit, revenue or time-in-business minimum for its cash advance; you need card sales or receivables.
| Requirement | Rapid Finance minimum |
|---|---|
| Personal credit score | Not published (United Capital Source: mid-500s) |
| Time in business | Not published (United Capital Source: about 3 months for some advances) |
| Annual revenue | Lender does not publish |
| Bank account / integrations | Business bank account |
| Credit check | Soft pull to pre-approve, hard pull in underwriting (Merchant Maverick) |
| Collateral / guarantee | UCC-1 blanket lien on most deals (Merchant Maverick); personal guarantee not published |
Revenue, receivables and business credit weigh alongside personal credit.
Merchant cash advance rules that protect you
Rapid Financial Services, LLC appears on Virginia's register of sales-based financing providers (June 2024 list), which brings state-required cost disclosures on Virginia offers up to $500,000. Ten states, including California, New York, Florida, Texas and Utah, require commercial financing disclosures, so ask for the finance charge and estimated APR in writing. Its stance on confessions of judgment, stacking and reconciliation is unpublished; ask before signing.
Pros and cons
Rapid Finance is fast and long-established, but its price is unpublished.
Pros
- In business since 2005, with $3 billion+ funded
- Approval in hours and funding within days
- Third-party reports say mid-500s credit may qualify
- 4.5/5 on Trustpilot from 2,298 reviews
Cons
- No published factor rate, holdback or fee schedule
- Daily debits rather than weekly
- Blanket UCC lien on most deals
- BBB customer reviews average 1.33/5 (12 reviews)
Rapid Finance vs. OnDeck vs. National Funding
Rapid Finance advances up to $500,000, matching National Funding and topping OnDeck's $400,000 term loan.
| Rapid Finance | OnDeck | National Funding | |
|---|---|---|---|
| Max amount | $500,000 MCA; $1 million term loan | $400,000 term loan (select customers); $200,000 line | $500,000 working capital |
| Pricing | Not published (Merchant Maverick: 1.09 to 1.20 factor) | Average APR 53.2% (term) and 59.8% (line), H1 2026 | Not disclosed (Bankrate: factor from 1.1) |
| Min FICO | Not published | 625 | No minimum stated; most customers 600+ |
| Min time in business | Not published | 1 year | Not stated (NerdWallet: 24 months) |
| Min annual revenue | Not published | $100K | Not stated (Bankrate: $250,000) |
| Repayment | Daily % of sales, 3 to 18 months | Daily, weekly or monthly ACH | Daily or weekly ACH, 4 to 24 months |
| Early payoff | 20% fee discount on request within 120 days | May still owe part of unpaid interest | May offer early payoff discounts |
OnDeck and National Funding figures are from their own sites, checked 2026-10-26; figures in parentheses are third-party.
Choose Rapid Finance for card-heavy sales and fair credit. Choose OnDeck with a 625+ score. Choose National Funding for fixed weekly payments.
Rapid Finance alternatives on Lender List
The closest Rapid Finance alternatives are Forward Financing, Revenued and OnDeck.
- Forward Financing — revenue-based advances of $5,000 to $500,000
- Revenued — a sales-based card and advance product
- OnDeck — term loans and lines with a published average APR
- National Funding — working capital up to $500,000
- Browse all merchant cash advance providers on Lender List
Frequently asked questions about Rapid Finance
Rapid Finance is a legitimate direct funder that has advanced over $3 billion since 2005.
Is Rapid Finance Legit? Yes. Rapid Finance has operated since 2005, holds California lender licenses, and is on Virginia's sales-based financing provider register. It carries a BBB A+ rating (accredited since 2010) with three complaints in three years, and 4.5/5 on Trustpilot from 2,298 reviews, though BBB customer reviews average 1.33/5.
How Much Does a Rapid Finance Loan Cost? Rapid Finance quotes price only after you apply. At Merchant Maverick's reported 1.09 to 1.20 factor rates, a $50,000 advance repaid over 9 months costs $4,500 to $10,000, roughly 23% to 50% APR, plus any origination fee of up to 2.5%.
How Does Rapid Finance Compare With Bank Financing on Cost? A Rapid Finance cash advance at Merchant Maverick's reported 1.09 to 1.20 factor rates works out to roughly 23% to 50% APR over 9 months. SBA 7(a) loans from banks are capped at a base rate plus 3% to 6.5% (variable), depending on loan size, so a bank or SBA loan usually costs far less if you qualify. Rapid Finance wins on speed and looser credit, not price.
Is Rapid Finance the Same Company as RapidAdvance? Yes. Rapid Finance began in 2005 as RapidAdvance and took its current name in 2019, saying the word "advance" no longer fit a product range that had grown to term loans, factoring and equipment leasing. It is the same Bethesda, Maryland company, which also appears as Rapid Financial Services, LLC.
What Are Rapid Finance's Requirements? Rapid Finance publishes no credit, revenue or time-in-business minimums for its cash advance. You need card sales or receivables and three months of bank and processing statements; United Capital Source says mid-500s credit and about three months in business can qualify.
Has Rapid Finance Been Sued? No lawsuit or regulatory action against Rapid Finance turned up in our October 2026 search. Results for "Rapid" lawsuits involved unrelated companies such as Rapid Ruling, which New York's attorney general sued in June 2026. Its BBB file lists three complaints in three years.
Is Rapid Finance a Direct Lender or a Broker? Both, by product. Rapid Finance funds its own cash advances, term loans and lines of credit, and is registered in Virginia as a sales-based financing provider rather than a broker. A sister company, Commercial Servicing Company, arranges SBA, asset-based, real estate and card products.
What Happens If My Sales Drop? Your payments are a percentage of sales, so they should shrink when sales fall, and the total owed stays the same while repayment takes longer. Rapid Finance publishes no reconciliation process, so ask in writing how to request an adjusted payment.
Does Rapid Finance Offer Personal Loans? No. Rapid Finance lists only business financing, from cash advances and term loans to SBA, factoring and real estate loans. Lenders with similar names that advertise personal loans are unrelated companies, so check that any offer comes from the Bethesda, Maryland firm before sharing documents.
Last verified 2026-10-27. Pricing and terms are provider-stated or third-party-reported and vary by offer; confirm with the lender before applying.
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