Credibly
Direct merchant cash advance, $5,000 to $600,000. Factor rates from 1.11 plus 2.5% fee (~29% APR in our example), 550+ credit, funds in hours. Best for $20K/month businesses.
Rates & Cost
What the financing costs, normalized so lenders can be compared.
Repayment Terms
How and how fast you pay it back, and how flexible it is.
Eligibility & Access
Who qualifies and what you have to put on the line.
Speed & Service
How fast you get funded and how the lender treats you.
Company Verification
Who actually stands behind the lender: legal entity, registration, and how long the business and its website have existed. Checked against public registries.
Best for: U.S. businesses at least 6 months old with about $20,000 a month in deposits and a 550+ credit score that need $5,000 to $600,000 within a day and can handle daily or weekly debits.
Not for: Startups, borrowers who want a long repayment window or to build business credit, or anyone who qualifies for a bank line or SBA loan, which will cost far less.
Lender List verdict: Credibly is a direct merchant cash advance funder with a rare published price sheet: a 1.11 starting factor rate, a 2.5% fee, $50 monthly admin and a 20% early-payoff discount. Even at that best-case rate, a 12-month advance runs about 29% APR, and a 6-month payback pushes it to about 55%.
Credibly review at a glance
Credibly funds merchant cash advances and working capital loans of $5,000 to $600,000 from 1.11 factor rates.
| Credibly | |
|---|---|
| Lender type | Direct funder (MCA and working capital loans); other products through partners |
| Founded | 2010, as RetailCapital (renamed Credibly in 2018) |
| HQ | Southfield, MI |
| Parent/owner | Privately held; backed by institutional investors |
| Amounts | $5,000 to $600,000 (working capital loan from $25,000) |
| Cost (headline) | Factor rates from 1.11 plus a 2.5% fee; about 29% to 55% APR in our example |
| Term | 3 to 24 months |
| Funding speed | Approval in as little as 2 hours; funds as soon as 4 hours later |
| Status | Active (2026-10-27) |
What is Credibly?
Credibly is a Southfield, Michigan, small-business funder that has advanced more than $3 billion to over 55,000 businesses in all 50 states since starting in 2010 as RetailCapital; it took the Credibly name in 2018.
It funds merchant cash advances and working capital loans itself and arranges lines of credit, equipment, long-term and SBA loans through partners.
How Credibly's merchant cash advance works
Credibly's merchant cash advance buys a share of your future sales for a lump sum of $5,000 to $600,000, repaid through fixed daily or weekly bank debits over 3 to 24 months.
- Structure: A receivables purchase, not a loan; the debit is set at approval and stays fixed (NerdWallet: holdback near 10%).
- Working capital loan: $25,000 to $600,000 over 6 to 24 months, priced the same way.
- Speed: Approval in as little as 2 hours; funds as soon as 4 hours after approval.
Credibly rates and fees: what it really costs
Credibly prices both products with a factor rate starting at 1.11, so $50,000 costs at least $5,500 before fees; only borrowers with excellent credit and strong financials get that floor.
- Underwriting fee: 2.5%, collected through your first several payments
- Admin fee: $50 a month on merchant cash advances; no application fee
- Not published: ACH, returned-payment or wire fees, or a maximum factor rate
Worked example: a $50,000 advance at 1.11 means $55,500 owed. Over about 12 months of business-day debits (252), that is $220.24 a day. Add the $1,250 fee and $600 of admin fees and you pay $57,350, a $7,350 cost, or roughly 29% APR because repayment starts immediately. Squeeze it into 6 months ($440.48 a day) and the APR climbs to about 55%. A lump-sum early payoff cuts the $5,500 factor cost by 20%, or $1,100.
Credibly requirements
Credibly asks for 6 months in business, $20,000 in average monthly deposits and a 550 credit score, checked with a soft pull.
| Requirement | Credibly minimum |
|---|---|
| Personal credit score | 550 (application form: 500) |
| Time in business | 6 months |
| Annual revenue | $20,000 a month in deposits, about $240,000 a year (application form: $15,000 a month) |
| Bank account / integrations | U.S. business bank account receiving your revenue |
| Credit check | Soft pull |
| Collateral / guarantee | MCA: no collateral or personal guaranty required; larger loans may need business collateral |
Merchant cash advance rules that protect you
Ten states require funders like Credibly to give you a written cost disclosure before you sign: California, Connecticut, Florida, Georgia, Kansas, Missouri, New York, Texas, Utah and Virginia (Venable, March 2026).
- APR: California's disclosure must show an APR, comparable with our 29% to 55% example.
- Registration: Credibly was on Virginia's 2024 list of registered sales-based financing providers; Texas requires registration by December 31, 2026.
- Reconciliation: If monthly sales fall short of projections, you can request a credit for the excess paid.
- Not published: confession-of-judgment terms, UCC filings and stacking limits. Read the full agreement first.
Pros and cons
Credibly's strengths are a published 1.11 rate and same-day funding; its weakness is cost.
Pros
- Publishes a starting rate, fees and a worked example
- Funds can arrive the day you're approved
- 20% off the factor cost for early lump-sum payoff
- Soft pull and a 550 score floor
Cons
- High revenue bar: about $240,000 a year
- Short terms raise the APR (about 55% over 6 months at the best rate)
- Fixed debits; relief only through a reconciliation credit you request
- $50 monthly admin fee on top of the 2.5% fee
Credibly vs. Forward Financing vs. National Funding
Credibly funds up to $600,000 from a published 1.11 factor rate; Forward Financing and National Funding cap at $500,000 and don't publish rates.
| Credibly | Forward Financing | National Funding | |
|---|---|---|---|
| Max amount | $600,000 | $500,000 | $500K (working capital) |
| Pricing | Factor rate from 1.11 + 2.5% fee | Personalized factor rate, not published | Not disclosed (Bankrate: factor from 1.1) |
| Min FICO | 550 | 500 | No minimum stated; most customers 600+ |
| Min time in business | 6 months | 1 year | Not stated for working capital (NerdWallet: 24 months) |
| Min annual revenue | $20,000 a month | $10,000 a month | Not stated (Bankrate: $250,000) |
| Repayment | Daily or weekly, 3 to 24 months | Daily or weekly, 3 to 18 months | Daily or weekly ACH, 4 to 24 months |
| Early payoff | 20% off the factor cost | Pay off anytime; discount may be offered | May offer early payoff discounts |
Forward Financing and National Funding figures are from their own sites (third-party where noted), checked 2026-10-26.
Choose Credibly for a published price and up to $600,000. Choose Forward Financing with credit near 500 and a year in business. Choose National Funding if you want equipment financing (up to $150,000) from the company funding your working capital.
Credibly alternatives on Lender List
The closest Credibly alternatives are Forward Financing, National Funding and, for term loans, OnDeck.
- Forward Financing — advances from $5,000 with a 500 credit floor
- National Funding — working capital up to $500K plus equipment financing
- OnDeck — term loans up to $400,000 with a published average APR
- Browse all merchant cash advance funders on Lender List
Frequently asked questions about Credibly
Credibly is a legitimate direct MCA funder operating since 2010.
Is Credibly Legit? Yes. Credibly has funded more than $3 billion since 2010, holds a BBB A+ rating with accreditation since 2010 (1/5 from 3 BBB customer reviews), and scores 4.8/5 from 2,815 Trustpilot reviews. Our October 2026 searches found no federal or state regulatory action against it.
Does Credibly Offer Business Lines of Credit? Yes, through partner lenders. Credibly lists a revolving business line of credit of up to $300,000 with interest charged only on what you draw, but an outside lender provides it, so its rates, fees and approval rules differ from those on Credibly's own advances.
How Does Credibly Determine My Loan Amount? Mostly from your deposits. Credibly reviews average monthly revenue over the last three months and your latest month, plus credit, time in business and more than 130 other factors. Bring three to four months of bank and card statements; requests of $150,000 or more also need business tax returns.
What Are Credibly's Merchant Cash Advance Rates and Fees? Credibly's factor rates start at 1.11 for the most qualified merchants, and it publishes no maximum. Cash advances also carry a 2.5% underwriting fee and a $50 monthly admin fee. On a $50,000 advance repaid over about 12 months, that best case costs $7,350, roughly 29% APR. Paying off the full balance early in one lump sum cuts the factor cost by 20%.
Does Credibly Offer Monthly Payments? No. Credibly lists only daily or weekly ACH payments for both its merchant cash advance and its working capital loan, fixed at approval from your revenue. A $50,000 advance at the 1.11 starting factor repaid weekly over 12 months comes to about $1,067 a week, before fees.
Does Credibly Offer Equipment Financing or Long-Term Loans? Yes, both through partner lenders. Credibly markets short-term equipment financing plus long-term and SBA loans for established owners; the partner sets the rate and deducts any origination fee from the proceeds. Credibly's own advances and loans run no longer than 24 months.
What Is Credibly of Arizona LLC? Credibly of Arizona, LLC is the Credibly entity that provides its merchant cash advances and working capital loans outside California; California deals come from Retail Capital LLC. If that name is on your contract or bank statement, the deal is with Credibly, the Southfield, Michigan, funder.
How Fast Does Credibly Fund Business Loans? As fast as 4 hours after approval, which can come in as little as 2 hours, though one Credibly FAQ answer says 24 hours. NerdWallet reports same-business-day funding is possible. Partner products such as lines of credit follow the partner's own timeline.
Is Credibly a Direct Lender or a Broker? Both, depending on the product. Credibly funds its merchant cash advances and working capital loans itself, through Credibly of Arizona, LLC or, in California, Retail Capital LLC. Lines of credit, equipment, long-term and SBA loans come from partner lenders that set their own terms.
What Happens If My Sales Drop? Your Credibly debit stays fixed for the life of the agreement. If a month's sales fall short of the projection, you can request a reconciliation credit for the overpayment. The total owed does not shrink, and the credit only comes if you ask.
Last verified 2026-10-27. Pricing and terms are provider-stated or third-party-reported and vary by offer; confirm with the lender before applying.
Best for: U.S. businesses at least 6 months old with about $20,000 a month in deposits and a 550+ credit score that need $5,000 to $600,000 within a day and can handle daily or weekly debits.
Not for: Startups, borrowers who want a long repayment window or to build business credit, or anyone who qualifies for a bank line or SBA loan, which will cost far less.
Lender List verdict: Credibly is a direct merchant cash advance funder with a rare published price sheet: a 1.11 starting factor rate, a 2.5% fee, $50 monthly admin and a 20% early-payoff discount. Even at that best-case rate, a 12-month advance runs about 29% APR, and a 6-month payback pushes it to about 55%.
Credibly review at a glance
Credibly funds merchant cash advances and working capital loans of $5,000 to $600,000 from 1.11 factor rates.
| Credibly | |
|---|---|
| Lender type | Direct funder (MCA and working capital loans); other products through partners |
| Founded | 2010, as RetailCapital (renamed Credibly in 2018) |
| HQ | Southfield, MI |
| Parent/owner | Privately held; backed by institutional investors |
| Amounts | $5,000 to $600,000 (working capital loan from $25,000) |
| Cost (headline) | Factor rates from 1.11 plus a 2.5% fee; about 29% to 55% APR in our example |
| Term | 3 to 24 months |
| Funding speed | Approval in as little as 2 hours; funds as soon as 4 hours later |
| Status | Active (2026-10-27) |
What is Credibly?
Credibly is a Southfield, Michigan, small-business funder that has advanced more than $3 billion to over 55,000 businesses in all 50 states since starting in 2010 as RetailCapital; it took the Credibly name in 2018.
It funds merchant cash advances and working capital loans itself and arranges lines of credit, equipment, long-term and SBA loans through partners.
How Credibly's merchant cash advance works
Credibly's merchant cash advance buys a share of your future sales for a lump sum of $5,000 to $600,000, repaid through fixed daily or weekly bank debits over 3 to 24 months.
- Structure: A receivables purchase, not a loan; the debit is set at approval and stays fixed (NerdWallet: holdback near 10%).
- Working capital loan: $25,000 to $600,000 over 6 to 24 months, priced the same way.
- Speed: Approval in as little as 2 hours; funds as soon as 4 hours after approval.
Credibly rates and fees: what it really costs
Credibly prices both products with a factor rate starting at 1.11, so $50,000 costs at least $5,500 before fees; only borrowers with excellent credit and strong financials get that floor.
- Underwriting fee: 2.5%, collected through your first several payments
- Admin fee: $50 a month on merchant cash advances; no application fee
- Not published: ACH, returned-payment or wire fees, or a maximum factor rate
Worked example: a $50,000 advance at 1.11 means $55,500 owed. Over about 12 months of business-day debits (252), that is $220.24 a day. Add the $1,250 fee and $600 of admin fees and you pay $57,350, a $7,350 cost, or roughly 29% APR because repayment starts immediately. Squeeze it into 6 months ($440.48 a day) and the APR climbs to about 55%. A lump-sum early payoff cuts the $5,500 factor cost by 20%, or $1,100.
Credibly requirements
Credibly asks for 6 months in business, $20,000 in average monthly deposits and a 550 credit score, checked with a soft pull.
| Requirement | Credibly minimum |
|---|---|
| Personal credit score | 550 (application form: 500) |
| Time in business | 6 months |
| Annual revenue | $20,000 a month in deposits, about $240,000 a year (application form: $15,000 a month) |
| Bank account / integrations | U.S. business bank account receiving your revenue |
| Credit check | Soft pull |
| Collateral / guarantee | MCA: no collateral or personal guaranty required; larger loans may need business collateral |
Merchant cash advance rules that protect you
Ten states require funders like Credibly to give you a written cost disclosure before you sign: California, Connecticut, Florida, Georgia, Kansas, Missouri, New York, Texas, Utah and Virginia (Venable, March 2026).
- APR: California's disclosure must show an APR, comparable with our 29% to 55% example.
- Registration: Credibly was on Virginia's 2024 list of registered sales-based financing providers; Texas requires registration by December 31, 2026.
- Reconciliation: If monthly sales fall short of projections, you can request a credit for the excess paid.
- Not published: confession-of-judgment terms, UCC filings and stacking limits. Read the full agreement first.
Pros and cons
Credibly's strengths are a published 1.11 rate and same-day funding; its weakness is cost.
Pros
- Publishes a starting rate, fees and a worked example
- Funds can arrive the day you're approved
- 20% off the factor cost for early lump-sum payoff
- Soft pull and a 550 score floor
Cons
- High revenue bar: about $240,000 a year
- Short terms raise the APR (about 55% over 6 months at the best rate)
- Fixed debits; relief only through a reconciliation credit you request
- $50 monthly admin fee on top of the 2.5% fee
Credibly vs. Forward Financing vs. National Funding
Credibly funds up to $600,000 from a published 1.11 factor rate; Forward Financing and National Funding cap at $500,000 and don't publish rates.
| Credibly | Forward Financing | National Funding | |
|---|---|---|---|
| Max amount | $600,000 | $500,000 | $500K (working capital) |
| Pricing | Factor rate from 1.11 + 2.5% fee | Personalized factor rate, not published | Not disclosed (Bankrate: factor from 1.1) |
| Min FICO | 550 | 500 | No minimum stated; most customers 600+ |
| Min time in business | 6 months | 1 year | Not stated for working capital (NerdWallet: 24 months) |
| Min annual revenue | $20,000 a month | $10,000 a month | Not stated (Bankrate: $250,000) |
| Repayment | Daily or weekly, 3 to 24 months | Daily or weekly, 3 to 18 months | Daily or weekly ACH, 4 to 24 months |
| Early payoff | 20% off the factor cost | Pay off anytime; discount may be offered | May offer early payoff discounts |
Forward Financing and National Funding figures are from their own sites (third-party where noted), checked 2026-10-26.
Choose Credibly for a published price and up to $600,000. Choose Forward Financing with credit near 500 and a year in business. Choose National Funding if you want equipment financing (up to $150,000) from the company funding your working capital.
Credibly alternatives on Lender List
The closest Credibly alternatives are Forward Financing, National Funding and, for term loans, OnDeck.
- Forward Financing — advances from $5,000 with a 500 credit floor
- National Funding — working capital up to $500K plus equipment financing
- OnDeck — term loans up to $400,000 with a published average APR
- Browse all merchant cash advance funders on Lender List
Frequently asked questions about Credibly
Credibly is a legitimate direct MCA funder operating since 2010.
Is Credibly Legit? Yes. Credibly has funded more than $3 billion since 2010, holds a BBB A+ rating with accreditation since 2010 (1/5 from 3 BBB customer reviews), and scores 4.8/5 from 2,815 Trustpilot reviews. Our October 2026 searches found no federal or state regulatory action against it.
Does Credibly Offer Business Lines of Credit? Yes, through partner lenders. Credibly lists a revolving business line of credit of up to $300,000 with interest charged only on what you draw, but an outside lender provides it, so its rates, fees and approval rules differ from those on Credibly's own advances.
How Does Credibly Determine My Loan Amount? Mostly from your deposits. Credibly reviews average monthly revenue over the last three months and your latest month, plus credit, time in business and more than 130 other factors. Bring three to four months of bank and card statements; requests of $150,000 or more also need business tax returns.
What Are Credibly's Merchant Cash Advance Rates and Fees? Credibly's factor rates start at 1.11 for the most qualified merchants, and it publishes no maximum. Cash advances also carry a 2.5% underwriting fee and a $50 monthly admin fee. On a $50,000 advance repaid over about 12 months, that best case costs $7,350, roughly 29% APR. Paying off the full balance early in one lump sum cuts the factor cost by 20%.
Does Credibly Offer Monthly Payments? No. Credibly lists only daily or weekly ACH payments for both its merchant cash advance and its working capital loan, fixed at approval from your revenue. A $50,000 advance at the 1.11 starting factor repaid weekly over 12 months comes to about $1,067 a week, before fees.
Does Credibly Offer Equipment Financing or Long-Term Loans? Yes, both through partner lenders. Credibly markets short-term equipment financing plus long-term and SBA loans for established owners; the partner sets the rate and deducts any origination fee from the proceeds. Credibly's own advances and loans run no longer than 24 months.
What Is Credibly of Arizona LLC? Credibly of Arizona, LLC is the Credibly entity that provides its merchant cash advances and working capital loans outside California; California deals come from Retail Capital LLC. If that name is on your contract or bank statement, the deal is with Credibly, the Southfield, Michigan, funder.
How Fast Does Credibly Fund Business Loans? As fast as 4 hours after approval, which can come in as little as 2 hours, though one Credibly FAQ answer says 24 hours. NerdWallet reports same-business-day funding is possible. Partner products such as lines of credit follow the partner's own timeline.
Is Credibly a Direct Lender or a Broker? Both, depending on the product. Credibly funds its merchant cash advances and working capital loans itself, through Credibly of Arizona, LLC or, in California, Retail Capital LLC. Lines of credit, equipment, long-term and SBA loans come from partner lenders that set their own terms.
What Happens If My Sales Drop? Your Credibly debit stays fixed for the life of the agreement. If a month's sales fall short of the projection, you can request a reconciliation credit for the overpayment. The total owed does not shrink, and the credit only comes if you ask.
Last verified 2026-10-27. Pricing and terms are provider-stated or third-party-reported and vary by offer; confirm with the lender before applying.
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